Nike: Air Max 720 OBJ Slip

Product Design

The objective was design create an easy on/easy off version of OBJ’s signature Air Max 720. The solution was to remove the laces and design a closure system for an adjustable fit.

"Nike celebrates the on- and off-field flair of NFL wide receiver Odell Beckham Jr. once again with this Air Max 720 slip. A modern running sneaker in the orange and black of his current team, the Cleveland Browns, it’s bold, flamboyant and reflective of the athlete’s energy as a whole. It shares much of its parts with the inline Air Max 720, most notably the larger-than-life Air unit, but has some turf shoe inclusions that further pay tribute to OBJ; a lock-down midfoot strap replaces the laces and a knobbly outsole provides all the grip needed for some end zone heroics."

direction from Erick Goto / color design by Celeste Rhoads / material design by Nikki Lee / product photos by Nike.com