Nike x Social Status: Penny 2

Graphic Design/Footwear Design

The objective was to bring James Whitner’s vision of a playground inspired Penny 2 to life. I created the collaborative logo and packaging details to go along with the theme of the collaboration. The box was made to feel nostalgic of recieving a gift during a special occasion like Christmas or a birthday.

“[This Penny 2] pays homage “to the history, legacy and importance of Penny Hardaway and his game-changing Nike silhouettes.” They feature premium leather details, embroidered Social Status x Nike special project branding and 3M detailing. Also, the sneakers come with a Lil Penny toy-inspired shoe box. The “Black/White” look also features pink in the heel bubble, which is a nod to the pink bubblegum that children on playgrounds have enjoyed historically.”

color design by Syvan Mandel / material design by Niek Pulles / product photos by Social Status